Fynd Platform
How Fynd Platform is driving growth and connectivity through video assistance?
COVID-19 has changed shopping. Your business needs video assistance to engage customers.
Customers are not only loyal to the products and brands but are also devoted to few traditional practices. They prefer the experience of physical shopping and having access to products before finalizing their purchase decision.
Also, retail businesses involve a conversational scenario between the seller and customer, so physical presence becomes a key to a delightful shopping experience. Taking this key element away disarms the seller from creating the same impact and affects the customer’s confidence to go-ahead with a product. The pandemic may have forced you to change your selling tactics, but here we are ensuring that your conversations still continue with your customers!
Introducing Video Assistance
The pandemic changed how brands do business and we wanted to ensure that we empower you with the right tools to add to your selling arsenal while retaining the traditional experience. This is why we launched an innovative video assistance feature to help you connect with your customers.
Necessity is the Mother of Invention.
Ain’t that right?
Customers today prefer videos and are comfortable with video applications. Showcasing your products via videos is an interesting way to capture interest and delight your audience. With this new feature, the buyer-seller interaction can now take place virtually from anywhere. You can use live video demos to share the in-store experience, communicate the product usability, answer questions and much more through video calls. This approach helps you build trust and loyalty, and provides customers with important information they need to reach a purchase decision.
Let’s deep dive into the ins and outs of the Video Assistance feature in Fynd Platform:
1. Ticket System
The ticket system in Fynd Platform is designed for your customers to create instances or request assistance through video/audio calls. It helps you serve your customers in an organized manner. The requests can be directly handled by you and your staff. You can also create call queues with the Call Back feature so that the customers do not have to wait for a long time.
The ticket captures some precise information about the customer’s requirement i.e. key details such as name, contact number, preferred calling time, product requirements, other requests, etc. This helps the serving staff to understand the customer expectations better. The ticket comes with both audio and video call options. You can also find the assignee’s name, priority, and current status in the ticket.
2. Personalized Form
These forms are interactive and easy to create and hence make your job seamless. It helps you capture customer requirements to understand their needs. You can make changes to the form as per your business needs. You can use some key fields like email, checkbox group, radio buttons, product description, etc., to fetch meaningful customer-facing data.
3. Advanced Setting
The advanced setting option enables you to be on top of all requests and tweak them based on priorities, service availability, and requirements. The notification alerts are received by your staff and can be addressed/categorized in the best possible way. You can control the notification option through this setting and enable/disable it as per your requirement.
4. Video & Audio Calling Feature
The video and audio calling feature enables you and your customers to interact virtually by choosing a preferred medium, either an audio or video interaction.
How to Enable Video Assistance
You can enable video assistance for your staff to engage with customers. The workflow is very simple and can be outlined in a few steps:
- Install Fynd Platform app on mobile devices
- The customer creates a ticket request or attempts to get in touch via your website
- You receive the request, acknowledge it, and go through the relevant customer information and product request
- Now your staff can setup live demo to showcase products to the customers, and they can interact through the audio/video feature
The video assistance feature ensures more product visibility and provides a sense of reassurance to the customer, building loyalty for your brand. Live videos can help you engage more with your customers and give a positive push to your sale conversions.
Let us know what you think about this feature in the comments below. For any questions, feel free to drop me an email at rashmikotian@gofynd.com. Also check out our Instagram for latest updates.
Worried about connecting with your customers online? Video Assistance can boost your conversions!
Sign up here: https://go.fyndi.ng/fplatform.
